The idea of sharing these 15 tips to improve the results of your company arose after reading the book on sales “How I rose from failure to success in Sales” by Frank Bettger, written in the 1940s. It is considered one of the most significant in the matter and if you have read it you will know that it is not strange why, if you have not read it, since we are here I recommend it to you Local content. The surprising thing is that after 70 years, practically the entire book is applicable to the world of sales today.
For this reason, I have concentrated on making a summary of 15 tips to improve your company’s results in areas that have changed and continue to do so dramatically thanks to the pace of technological advances and consumer behavior. Some changes facilitate our strategic actions, others increase our tasks and efforts, but always in the direction of improving and optimizing your companies.
Many of you who read this publication are great professionals in what you do or have spent the last few years preparing to get started, therefore, what we offer you is a current review of aspects that, due to lack of knowledge, indecision or economic uncertainty, may be left behind. bind and, unfortunately, will affect the trajectory of your company. We hope you find these 15 tips useful to improve your company’s results:
- Take care of your corporate image, the most important tip to improve the results of your company
– For many potential clients it will be the determining point to give your company a chance or continue searching, especially if you do not have exclusivity in your product.
– For your client, this is a point that reaffirms the trust they have placed in you when they have nothing else to judge you by.
- A good logo matters (a lot)
Your logo is the most global representation of your company, the core of your branding strategy, the message you want to send to the public, the symbol that you want everyone to look for and desire… Make sure that this important piece conveys exactly what you want. But remember, logos are powerful elements that can both inspire more confidence in your company and generate rejection, despite the quality of your product. As a general rule (although there are excellent exceptions) it should be as simple as possible, easy to understand and read. The logo must appear on all your corporate material to create trust, homogeneity, seriousness… and offer another way to promote your brand. - Consistency
The best plan and strategy can easily fall apart due to lack of consistency. Through our brand and image we sell a way of doing things, a system, a way of being perceived. If we constantly vary fonts, colors, packaging forms, etc. our image will lose solidity and consistency. Having said this, there is no point in maintaining a logo that does not work for our company, review it, talk to a team of professionals and define a new and solid visual path. You can also make improvements to your current logo eventually, as long as they are consistent with who the company is and what it wants to convey. - Put yourself in the shoes of a user of your page, your product, your service or your corporate material
– It is difficult to objectively judge our own work, to know when our last investment in image or material stopped producing beneficial fruit, went out of style, or turned against us, it is normal, so many moments together with all this are not easy to take away in one fell swoop.
– If you cannot see it yourself, if you doubt what reality is, let your acquaintances, contacts, and/or clients offer you their external opinion. Feedback from people completely unrelated to your page can offer you a completely new vision or highlight details that are easy to repair but essential for the company.
– Seek advice from professionals: you will be surprised by the number of factors, improvements and alternatives that you have at your disposal and your task will then be much easier.
- Provide something of value to your clients
Every day more companies invest in their image, consequently, summarizing our actions to show the characteristics of our business, products and services in a good presentation, in most cases, will place us at the level of many of our competitors, but unfortunately, not above (which we assume is where we want to be). Don’t forget to identify the added values you offer your clients, the determinants of why they choose you over your competition, and if possible, make sure they are very clear about why they choose you.
– Don’t stop innovating ideas to create added value for your clients:
– On your website you can add free downloadable content, tutorials, etc.
– You can send discounts, vouchers, information about the latest news, etc. through newsletters via email or by regular mail
– Create a loyalty reward system for customers: customer card (with offers, inside information, be the first to know…)
- Take note of the big ones…
…but remember they don’t always do it well, nor is there a reason why you can’t do it better.
It is not simply because they have the money that large companies dedicate large budgets to optimizing their image, products, and services. Among other reasons, they are aware that they would not remain in leadership if they did not do so. Each company within its possibilities must take responsibility for its future and know when to bet on a project with an investment mentality, not simply considering negative factors such as risk and expense.
– Study your competition and the titans of your sector and others who can provide you with ideas for improvements to adapt to your company and constantly progress. Do not copy, select, adapt, mold, create your own versions for your own business.
- Be the best
Do you know the strong point of your company? quality, price, breadth of offer, exclusivity, design, originality, customer service…. excellent, now you not only have to be it, but also look like it as the saying goes. Find the right ways to transmit your strengths to your clients, and…. Because conformity is the enemy of success, draw up a plan to improve the areas in which your company is weak. - Surround yourself with the best
In most cases, the image of your company and its customer service is in the hands of your employees.
– Make sure that your staff is well trained, and if they need it, that they have a good learning and reference manual to present and handle your products and offer customer service.
- Simplify procedures
The good thing if brief twice good. This is especially true when we talk about any intermediate process that a customer must go through to obtain a service or product. Forms, information about products and services… even if your product includes instructions, they must also be as simple as possible, all of this must be possible to achieve without giving up any useful and important information. A good process design (sales, catalogues, deliveries…) can mean that the buyer becomes a customer. - Always put your clients in the foreground
Establish the appropriate communication channels to be the first to know their praise and criticism, their joys, problems and discontents. You need to avoid at all costs the loss of the client and the transmission of negative opinions to third parties, triggering the loss of more clients and encouraging the arrival of new ones. In most cases, a good response on time will be the key and strengthen the trust of that client.
Don’t forget that word of mouth is a very powerful weapon, but also a double-edged weapon, a customer happy with your service is an excellent marketing channel, a dissatisfied customer…
- Increase the level of knowledge of your clients
– Make sure that your customers know the full range of products and services that your company offers, and that you can use up-selling and cross-selling techniques to the correct extent, in other words, the sale of more exclusive products or packages of more value, which the customer is unaware of and are more appropriate to their needs, and the increase in items per purchase by being able to more efficiently display the range that your company offers. Communicate information that influences their decision to buy, regarding timing, availability, transportation, etc.
– With the data obtained, analyze what you can do so that your buyers increase their consumption and become your customers. This information will also help you segment, that is, group people according to their tastes, needs and expectations. Another important point is to make sure that your products or services are profitable, otherwise you may be able to increase consumption, but not your income.
– These types of techniques are easy to establish in your sales channels, in person, through your page, by phone…. and they are highly efficient.
- Create fans
This type of customer likes what you sell, your service has worked for them, they love your business and in the end you give them not only what they need, but what they want. They are so satisfied that they come to sell for you and bring you referral clients. But to get to this point you have to invest time in getting to know your clients so well that you can even anticipate their desires. - Share your knowledge – let out the expert in you
Whatever you do, you are probably very knowledgeable in the field. Communication on social networks, through publications about the products and services in our niche, opinions about the sector, participation in forums, attendance or conferences and talks… are all important actions to reaffirm trust for the client. Just think about how many times you highlight the qualities of a person who has offered you a great shopping experience thanks to knowing them. - Use technology
– Use tools such as SEO and SEM to improve the performance of a website and optimize your efforts.
– You have a large number of measurement and analysis tools at your disposal to understand, correct and improve your actions and strategies.
– Use social networks to form a community with your clients, publish your news, listen to their comments, solve their doubts, etc. They will also help you make yourself known to a wider audience.
– Send emails and newsletters regularly with new and useful information for your contacts. Take care of the presentation and remember, it is important to maintain consistency in the image of everything that occurs within Jamming.
– Combine forces, the Internet is an additional means of contact, however, it is essential to maintain communication by telephone or person to person with your clients.
Before finishing this series of tips to improve your company’s results…
Be realistic, you cannot be everywhere or multiply your time, nor are you an expert in all the areas that can help your company improve and achieve new goals. Make sure that you can fully dedicate yourself to your specialty within your company and the rest, no matter how difficult it may be for you at times, leave it to the experts. If you can’t put the 15 tips to improve your company’s results into action at once, organize them in order of priority and put them into action one after the other. Your company does not deserve simple survival and daily struggle, it deserves to live with its brand high and offer you results and joy for your great efforts.