Social networks currently play a fundamental role in society. So much so that there are those who invest real efforts in showing their daily lives through photographs and content , especially cared for, on an aesthetic and creative level. In this aspect, a ‘like’ is for many the recognition of their work, as well as a way to socialize with friends and family , but not everything depends on the user black profile.
The algorithm of applications like Instagram has a lot to do with the way in which the posts of each profile are taught and, therefore, promoted. Something that significantly influences the number of ‘likes’ that each post can acquire, in line with the views it has obtained. In this way, knowing how the algorithm works is vital to increase the chances of success of the content we upload to the social network, as well as the number of ‘likes’.
How does the algorithm work?
In order to show what people want to see, Instagram says it looks at numerous “signals.” Among them are the following:
Information about the post : where it was posted from and when, how many likes it is receiving, etc.
The information about who posted it : how many times people have interacted with that person, how many followers they have, etc.
User activity : so Instagram knows whether or not the post itself might interest you.
The interaction between the person who publishes and the person who receives said content: through comments on other publications, ‘likes’, whether they enter their profile or private chats.
Taking all this into account, there are a series of tricks and keys that can be carried out to ‘trick’ the Instagram algorithm and position ourselves with our content in the best possible way.
Maximum creativity
Creating distinctive content that draws the attention of users for its originality and, consequently, of the platform itself is very important for the profile to grow, as well as the number of likes. Building an aesthetically curated feed or wall, calling attention through Instagram stories or creating innovative interactions such as contests or giveaways are good options.
Post at prime time
Although posting at certain times is no guarantee of success, it will increase your chances of success. Choose periods in which people have more free time and tend to consume social networks more intensely. Tools like Instagram Analytics can help you discover what they are, although it usually depends on your target audience and followers.
Less hashtags more videos
If a few years ago, ‘hashtags’ were essential for a publication to have a certain popularity, now it is better to reduce the number of labels that are placed and go to very specific categories that help position itself in the search. In contrast, the importance of videos and, more specifically, reels is increasing, so to guarantee you some ‘likes’ you must not forget about this content.
Frequent interaction
Talking to your followers is vital to becoming a profile with a lot of reach . In this sense, the ways you communicate also influence: direct messages, question boxes, comments… Everything is relevant to maintain a constant and necessary interaction.
The importance of filters
Although there are many opinions regarding social media filters like Instagram, the truth is that using them is not only a way to create more original and creative content, but also to attract your followers. Through the filters, your followers will be able to play, take photos and even discover unknown aspects of your life.
Consistency, effort and work
The key to having an Instagram profile that is capable of going beyond the algorithm and considerably increasing the number of ‘likes’ per publication is to be consistent with the content , make enough effort to ensure that it has a certain quality, and make well-crafted descriptions and edits.