YouTube has more than two billion users worldwide and millions of videos. It is a very popular platform to promote your music. It’s also the #1 place to post and showcase your music videos. In this article, we give you some tips on how to successfully promote your music on YouTube black profile.
Plus, you only need one YouTube (or SoundCloud) link – private or public – to send your music to the media and music industry professionals of your choice available on Groover ! Find all 1,000 YouTube channels, playlists, radios, blogs and labels directly in your account.
- Use YouTube ads to increase your visibility on the platform
This is the most obvious way to promote music directly on YouTube because ads are ubiquitous on the platform.
Ads on YouTube are super customizable and can be placed in different places:
Ads that appear directly on the YouTube home page
Ads associated with keywords that appear when a user searches on YouTube
Ads aired before/during/after the video
Ads visible only on mobile phones
To start creating ads on YouTube , you need to create a Google Adwords account. If you’ve already made ads on Facebook and Instagram , you’ll find the process is similar.
To create your ad on YouTube , you have to choose:
The video you want to promote
The format of the ad and its placement (in a video, in a search, etc.)
A target audience
A specific budget that will be linked to the cost per click or per view
Don’t hesitate to experiment with different ad formats on YouTube and track them to understand which one works best to promote your music. It is a powerful tool that can be tamed quite easily using the resources that Google makes available to help users get ads.
- Check your YouTube channel
Being verified is a dream on many platforms like Spotify and Instagram, but the platform where verification perhaps has the most impact is YouTube. A verified channel usually attracts more attention and gives you exclusive benefits:
gives you access to detailed statistics
improve the SEO of your channel
allows you to promote your merch and tours directly under your videos
To request verification of your channel, you must have published at least three videos. You can then go to the Youtube support team and make your request.
- Create music videos and clips that illustrate your music
On an artist’s YouTube channel , it is normal to find videos that illustrate their songs. These videos allow him to visually reveal his world a little more and show that he is fully involved in his musical project.
On YouTube, clips are king, so we advise you to have at least one on your channel. Image is inseparable from music, especially on YouTube, which remains a music and entertainment platform. Additionally, a clip is the ideal video to promote with YouTube Ads.
- Offer a variety of content on your channel
As an artist, your YouTube channel is primarily used to publish and promote your music videos, but there are many other ways to showcase your music on YouTube. Users like to know more about the lives of creators and artists, and this is reflected in the popularity of vlogs on the platform. You can totally – if you have the time and desire – offer other video formats on YouTube, whether vlogs, behind-the-scenes videos, about your musical influences… it will allow you to build a true community around your musical project . All this extra content you offer contributes to the storytelling that is so important for increasing the visibility of your music and retaining your fans. - Use keywords or ‘keywords’
The title of the YouTube video is crucial because it must allow you to get the most out of search and make users want to watch the video. Don’t forget to write a proper description and add relevant tags to each of your videos. Keep the title short and to the point for your live videos and music videos, such as the name of your song and the name of the artist. For the rest of your videos, you can analyze what is working the most at the moment on YouTube and adapt the content, title and description with interesting keywords in the tags . Youtube Autocomplete and Google Trends are good tools to find the keywords searched by language and country and know the associated trends . - Create intriguing thumbnails
Now that your video is visible on the platform, you want as many users as possible to click on it. The thumbnail should attract attention and make people want to know more . In general, colorful images attract attention, but image quality is more important. If it is blurry, poorly framed, it suggests that the video is also of poor quality. Therefore, we advise you to remember to take photos when recording a video for your channel and when recording your clips and other events to ensure a good result. You can also do simple edits with apps like Canva , for example. - Create a connection with your audience
Listening and establishing relationships with subscribers is very important to increase the number of subscribers on YouTube and make your music known. We advise you to like or respond to certain comments to create a dialogue. The Youtube Studio application allows you to manage your profile , easily create playlists and respond to comments directly from your mobile.
You can also make community posts that allow you to nod to future videos , talk about new updates you may have, and stay in touch with your audience . These posts can be simple text, or contain images, videos, GIFs, YouTube playlists, and even a survey.
- Collaborate with other artists and creators
YouTube is full of talented creators and artists who want to increase their visibility on the platform. A great way to reach more people is to do collabs and combine your fan bases. Whether it’s a purely musical collaboration or something more general with a creator on the platform, all ideas can bring visibility to your YouTube channel and allow you to gain subscribers. Reach out to the artists and creators you’d like to collaborate with via the email address listed in the About tab of their channel or on social media. - Boost your other platforms through YouTube
With YouTube, you can also boost the visibility of your other platforms. Every video you post is a showcase of your music and the description allows you to talk about your other channels. Feel free to place a cross-platform link in your bio and at the end of your video descriptions to maintain this constant connection with your audience. To promote a future release or clip, you can simply post teasers and invite users to follow you on Spotify, for example, to find all your songs as soon as they’re released.
Don’t forget to add links to your social networks to continue developing your community on all your platforms.
- Place your clip on popular YouTube channels
Streaming your music to the most popular YouTube channels is a good way to spread the word about your latest track and direct people to your personal YouTube channel. There are many, of all musical styles, and some curators even offer to stage the songs with animations or post the lyrics. Some placements are paid and others are not, so do not hesitate to ask the channel manager through his email, often indicated in the “About” tab.