Nowadays the web design of an Electronic Commerce site is one of the most common tasks that designers carry out. However, there are some steps that must be followed and elements that should not be omitted when carrying out projects to sell products or services online ali express.
It is not enough to create an ecommerce and wait for sales to arrive on their own. There are different elements to consider in order to succeed in electronic commerce.
In this article, you will discover the perfect way to perform this task, following 7 simple steps.
Tips to improve your e-commerce
1- Simplify the process
A consumer searches for a product, searches for it, orders it, pays for it and is sent to the door of his house. In an ideal world, this is how an ecommerce website should work. It is necessary to create a design that makes this transaction as simple as possible.
If your website makes consumers feel that the process is slow and complicated, if they are required to fill out a form, place the order and only then place the sales order, they will not be very happy. It is better to simplify the process to the fullest, so that each user can make the purchase with the least amount of clicks possible.
2- Quality of the images
What do you see when you enter an ecommerce website? 9 or 10 people have the same question – the images. When people visit a physical store, they have the products right in front. That is not the case with ecommerce. The poor quality of the images is the worst thing that an ecommerce can have. Just annihilate the conversion.
3- Simple search
Casual visitors review different categories and sub-categories of an ecommerce website. But those are not the users who usually enter your website looking for specific products.
Don’t just limit the search options in the home of your web page. Make sure the search bar is on each internal page. The search option will greatly increase the opportunities to make sales.
4- Availability of details
A visitor can know every detail about a product in a physical store by asking the manager. But that possibility is not available in an ecommerce. To ensure success in your ecommerce, you need to put all the details you can on each product.
Even if the product requires it, add details such as size, color, manufacturing, and also be sure to answer all questions.
5- Convenience of payment
What do you do if an online store does not allow you to pay the way you prefer? Many buyers simply go to another page to buy the product.
To make sure you’re not lost a sale for a reason like this, offer different types of payment methods. PayPal, credit and debit cards, cash on delivery, e-checks and any other option that improves the chances of retaining and satisfying more consumers.
6- Optimize the shopping cart
If a user wants to go back and forth every time he wants to make a change in the shopping cart, this probably interferes with his experience. Opt for a shopping cart that minimizes inconvenience to buyers.
A good shopping cart allows the visitor to add, change or delete items quickly and easily. Also, let users save the items already in the shopping cart while searching for others.
7- Extra sales opportunities
A small change in the page of a product can achieve great results in an ecommerce website. Adding some recommendations about the product will help you have a better chance of selling them.