5 tips to succeed on TikTok

With 1 billion active users on TikTok, it can be challenging to stand out from the competition. For this reason, we leave you 5 tips that can help you make yourself known and succeed in the application.

TikTok is today the most popular social network among the younger generations, its simplicity and irreverence have generated an increase in users and the rest of the generations have joined in exploring this world.

Why should you include TikTok in your marketing strategy?

New generations are increasingly alienated from traditional advertising and tend to consult information exclusively through social networks buy real active tiktok comments. Additionally, they ignore traditional digital marketing such as search engine ads, this makes advertising on platforms like TikTok much more relevant.

Compared to other social networks like Instagram, growing audiences on TikTok is easier. This is because TikToks algorithm gives relevance to featured content with its "for you" section in which it selects content that you liked from different creators regardless of whether you dont follow them or the number of followers you have.

Marketing Tips for TikTok

Participate in trends
Tiktok has earned a reputation as a site for trendy sounds, dances, and challenges. While other social media platforms might focus on polished, edited, and well-thought-out original content, Tiktok prefers to focus on one trend for a while before moving on to the next one.

Many of these trends might not be favorable for your brand if it participated in them, but there are plenty of trends to choose from that might fit your values and image a little better. Dont engage in offensive or credibility-damaging trends and instead expect those that resonate with you and your business.

Use the right hashtags
Since hashtags are one of the factors that TikToks algorithm looks at when deciding what content to promote, using the right ones will ensure that your content is targeted to the right audiences, and is much more likely to be received favorably.

Its not just the algorithm that searches for hashtags. TikTok users adopt hashtags to help tell others what their videos are about and make their content easier to find. In turn, TikTokers search hashtags to find content relevant to them. If you use the right hashtag, youre putting yourself in the path of the most engaged viewers, who are actively searching for videos like yours.

Dont use a business account
This advice may sound a little strange as it goes against what is understood on other social media platforms. On TikTok, business accounts do not have access to trending audio and songs, making it impossible to use that account to participate in trends.

Because these are the highlights on the social network, it is better to forgo the business account and go with a personal account at first. You may not have the data insights that a business account offers, but youll have a much better chance of getting noticed on the app.

Take advantage of the platforms creative tools
With TikTok Creative Center, brands can access more than 100 customizable templates in which they can include images, texts and logos. For video editing, there is TikTok Smart Video, which allows you to combine images, automatically synchronize them to the rhythm of music, and add effects.

TikTok Video Editor goes one step further with a set of tools specific to video editing. And TikTok Smart Video Soundtrack contains more than 6,000 royalty-free songs to include in ads.

Publish as consistently as possible
A consistent posting schedule is ideal for building a following on any social media platform, and Tiktok is no exception. Posting once in a while isnt enough on an app thats so fast-paced and encourages users to jump from video to video in seconds.

Users are more likely to follow you and want to watch your videos if they know there will be more each day and not just the same ones theyve already seen. Plus, the more often you post, the more likely it is that at least one of those videos will reach someone interested in your brand.